Unlock the unified theory for building emotional brands.

Brand communities are built across social, digital and traditional media. To accomplish this efficiently, you need a Strategic Brand Narrative that pings the emotional and rational parts of our brains and makes your narrative relevant, resonant and builds meaning. Primal Branding is the game book for anyone trying to launch a new product, rebuild an existing company or build a long-lasting, deeply rooted, culturally relevant brand.

Discover how to use Primal in your world.

This is not a talking head session. Instead, listen to how others are already using Primal Branding in their enterprise to manage communications, build internal cultures, new product innovation and re-engineer existing Brands for new market cohorts. Primal Branding has been implemented in social cultures on every continent in the world (except Antarctica).